I ordered a batch of this tea to give out as Yule gifts without tasting it. Whew! It is good! The "sugar" crystals are not sweet, so if you don't like sweet tea, you are still fine. They do create a 3-D effect of sparkle in the cup which is hypnotic, the perfect tea for a little divination during the drinking! :-) It is well-bodied and rich and fruity, perhaps not as good as the French Plum PTR used to carry, but not bad.